Red Teaming is a well-established discipline in both military and critical operating environments. The goal is to improve decision making and operational plans by taking the adversary’s point of view; testing and challenging plans.
Red Team Marketing applies the fundamental concepts of Red Teaming to strategic marketing and market engagement plans. We focus on understanding the voice and needs of our client’s customers. Our client’s solution is evaluated in the context of the full competitive environment.
Companies that rely only on internal teams (however expert) too often find themselves subject to group-think and institutional blindness. No one plays the Devil’s Advocate. Assumptions are not challenged and strategic and tactical plans are not tested or critically reviewed. The result can be poor market performance – loss of traction in the market, missed opportunities and an opening for your competitors.
Red Team Marketing can provide the O&G industry marketing expertise and a critical third party perspective to improve and validate marketing and sales plans. We develop, test and validate market plans to improve program effectiveness and performance in the market. We deliver an action plan that supports sustained market differentiation.
Our approach is fast, adaptable and delivers high impact results; backed by thirty years of highly relevant industry experience.